This 52-Year-Old Salesman Was $100K in Debt.

Then He Realized He'd Been Using the Same Framework for 17 Years.

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Ray Kroc had been grinding for nearly two decades.

52 years old. Diabetic.

Driving across America selling milkshake machines to restaurants that mostly failed. Five restaurants a day, six days a week.

After 17 years, he had nothing but debt and exhaustion to show for it.

Then he walked into a small burger stand in San Bernardino.

Within minutes, he knew this restaurant was different. But here's what changed everything...

He realized he'd been unconsciously evaluating every single restaurant the same way for 17 years.

  • - Same mental checklist.
    - Same patterns he looked for.
    - Same systematic approach.

He'd visited 25,000 restaurants. He thought he just had "experience." What he actually had was a framework worth billions...he just couldn't see it.

The moment he could see it, he stopped grinding and started scaling.

No more driving town to town. No more selling machines one at a time. He packaged his framework and built 35,000 McDonald's.

But here's what took me years to realize.

We're all Ray Kroc.

Click to buyGet Early-Bird Access for $147 - Save $50 Until July 4th

We all have frameworks we're using unconsciously.

Systematic approaches so natural to us, we can't even see them anymore.

It's like asking a fish to describe water.

What water?

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Last week, you probably solved the same type of problem for the third or fourth time.

You have a way of approaching it that works.

Clients love the results.

But if someone asked you to teach your method, you'd struggle to explain it.

That's not because you lack a method. It's because your expertise has become so natural, you can't see it anymore.

Meanwhile, other experts in your field, maybe with less experience than you, are packaging similar knowledge into frameworks and charging 10x your rates.

The difference? They can see their water.

I'm about to show you how to see yours.

The Hidden Reason You're Still Grinding

Every week, valuable IP slips through your fingers:

You're not capturing any of it.

  • That moment when a client says "I never thought of it that way" (that's a mental model framework hiding)

  • That process you use to diagnose problems before anyone else sees them (that's an evaluation framework)

  • That reliable way you have of making complex decisions (that's a decision framework)


Remember Ray Kroc grinding for 17 years?
Here's why you're still grinding:

You're not failing because you lack knowledge.

You're grinding because your most valuable IP, your frameworks, are trapped in your unconscious competence.

Just like Kroc visiting restaurant after restaurant, exhausting himself, going deeper into debt.

The framework that would make him billions was already there. He just couldn't see it.

Here's what this grinding is actually costing you:

If you charge $5K per month for consulting, but someone using YOUR approach packaged as a framework charges $15K, you're leaving $10K on the table. Every. Single. Month.

Multiply that by 12 months and multiple clients... we're talking six figures annually in lost revenue from IP you already have.

But the money is just part of it. You're also missing:

  • Frameworks that work while you sleep (instead of grinding for every dollar)

  • Positioning as the systematic expert (instead of just another consultant)

  • The ability to scale beyond trading hours for dollars (instead of having a ceiling)

The grind is optional. Ray Kroc proved it.

Click to buyStop Grinding. Start Extracting. $147 Early-Bird

The Critical Difference Most People Miss

Let me be crystal clear about something:

Content is what everyone creates.

Frameworks are what professionals build.

Here's the difference:

  • Content gets consumed. Frameworks get USED.

  • Content gets forgotten. Frameworks get REMEMBERED.

  • Content gets scrolled past. Frameworks get SHARED.

  • Content gets given away for free. Frameworks get PAID FOR.

Ray Kroc didn't write 10 Tips for Restaurant Success.

He extracted a systematic evaluation framework that others could replicate 35,000 times.

He didn't create new restaurant knowledge. He didn't invent better burger recipes.
He extracted a framework from 17 years of unconscious observation.

The same mental checklist he'd been running for nearly two decades, without even realizing it, became the operating system for the world's largest restaurant chain.

That's the power of extraction versus creation.

And that's exactly what you're about to do.


Introducing

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I've spent two years analyzing how the most successful experts stop grinding and start scaling.

What I discovered surprised me:

Most experts have 20 to 50 frameworks hiding in their unconscious competence.


They use these frameworks every day without realizing it.

The tragedy is they'll retire without ever extracting them, grinding until the end, while someone else packages similar ideas and builds an empire.

Framework Factory is the system I developed to extract these hidden frameworks in hours, not years.

Here's exactly how it works:

  • Phase 1: Framework Recognition & Discovery

    • You'll discover what Ray Kroc discovered. You're already using frameworks, you just can't see them. I'll train your brain to spot the 5 framework species hiding in your expertise, distinguish valuable frameworks from generic advice, and build a personal radar that catches patterns as they happen.

    • Result: You'll never waste another insight.

  • Phase 2: Systematic Extraction & Engineering

    • This is where we stop the grind. Using my AI-powered Framework Discovery Engine™, you'll extract patterns from your existing content in minutes. Just like Kroc's restaurant evaluation checklist, you'll uncover the systematic approaches you've been using unconsciously.

    • Result: Your invisible expertise becomes visible IP.

  • Phase 3: Architecture of Irresistible Frameworks

    • A framework nobody can remember is worthless. Ray Kroc's framework was so simple, any franchisee could replicate it. I'll teach you the 5 universal architectures, the DRIVE formula for memorable names, and how to create visuals anyone can sketch on a napkin.

    • Result: Frameworks that spread without you.

  • Phase 4: The Validation Laboratory

    • Hope isn't a strategy. Kroc tested his framework with 100 restaurants before betting everything. I'll show you how to validate with real users, build evidence, and iterate based on data—the same methodology that saved Eric Ries from a $22M mistake.

    • Result: Proof that transforms skeptics into buyers.

  • Phase 5: System Building & Monetization

    • One framework makes you helpful. Ten make you indispensable. Kroc didn't stop at one. He built an entire system. I'll show you how to build your portfolio, choose your monetization pathway, and create a continuous extraction system.

    • Result: Every conversation becomes potential IP.

  • Bonus Module: How to Teach Your Frameworks

    • Extracting frameworks is only half the battle. This bonus module shows you the exact teaching system that makes your frameworks stick, spread, and sell themselves. You'll learn the 4-Layer Teaching Architecture used by the most successful framework creators.

Click to buyStart Your Framework Extraction - $147 Until July 4th

What Makes This Different (And Why It Actually Works)

First, we'll use YOUR content exclusively.
No generic case studies about companies you don't care about. Every exercise uses your actual conversations, your real expertise, your specific challenges. By the end, you won't just understand frameworks. You'll have extracted 5 to 10 from your own work.

Second, the format forces real results.
Each section follows my Try It, Learn It, Use It format:

  1. Try It: You'll attempt something before I teach it (because discovery creates ownership)

  2. Learn It: I'll give you the complete methodology

  3. Use It: You'll apply it immediately to your own work

Third, AI does the heavy lifting.
I've built prompts that spot patterns you're too close to see. The Framework Discovery Engine™ analyzes your conversations and surfaces systematic approaches in minutes. You make strategic decisions while AI handles pattern recognition.

Fourth, I tell you what actually happens.
Some frameworks will fail validation. Some names will confuse people. Some visuals will be too complex. I'll show you exactly how to fix what doesn't work, based on real testing, not theory.

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The Transformation You Can Expect

By the end of Framework Factory, you'll have:

✓ 5 to 10 validated frameworks extracted from your existing expertise
✓ 1 signature framework that defines your unique approach
✓ Portfolio architecture showing how all frameworks work together
✓ Monetization strategy matched to your specific situation
✓ Teaching system that makes your frameworks spread naturally
✓ Continuous extraction system for ongoing IP development
✓ AI toolkit customized for your expertise

But here's the real transformation:


You'll go from grinding to scaling. Just like Ray Kroc.

No more starting from scratch with each client.
No more explaining your approach differently each time.
No more wondering why others charge more for similar expertise.

You'll shift from thinking I need to work harder to I need to extract what I already know."

Two Implementation Paths (Because Reality)

The 30-Day Sprint (if you have 7+ hours per week)

  • Week 1: Extract and engineer 3 to 4 frameworks

  • Week 2: Architecture and validation testing

  • Week 3: Portfolio building and integration

  • Week 4: Launch and stop grinding

The 5-Hour MVP (if you need results now)

  • Hour 1: Extract your first framework

  • Hour 2: Basic engineering

  • Hour 3: Quick testing

  • Hour 4: Fast implementation

  • Hour 5: Build the habit

Both paths work. Pick the one that fits your reality.

The goal isn't perfection. It's extraction.

I know you're busy. I also know that elaborate 90-day programs usually turn into 90-day procrastination plans.

Ray Kroc didn't have 90 days to figure things out. Neither do you.

That's why I've created two realistic options (both available when the course goes live July 7th)

A Note on Pricing

At $147, Framework Factory is strategically underpriced. I know it. You'll know it after Module 1.

This isn't about maximizing course revenue. It's about removing every barrier between you and the realization that you're already using million-dollar frameworks.

Because once you see what's been hiding in your unconscious competence, everything changes.

Early-bird pricing: $147 (Save $50 until July 4th) Regular price: $197

Remove All Barriers - Get Started for $147

The ROI Math (Let's Be Honest)

Framework Factory is $147 during early-bird pricing.

Here's why that's almost embarrassing:

Ray Kroc went from selling $150 milkshake machines to building a billion-dollar franchise system. Same knowledge. Different packaging.

For less than the cost of one hour of consulting, you'll learn to extract frameworks that can 3x your rates.

Consultants using frameworks report 1.5 to 3x rate increases. If you charge $5K per month and land just ONE client at $7.5K using your framework-based approach, you've made 17x your investment.

But let's be ultra-conservative. Say only one framework helps you raise rates by just 10%. On a $5K engagement, that's $500 extra—3x your investment on a single client.

The compound effect is where it gets interesting:

  • Month 1: You seem more systematic (like you have a method)

  • Month 3: Clients see you as the expert with proprietary frameworks

  • Month 6: You're known for your systematic approach

  • Year 1-2: You're the obvious premium choice

Stop grinding for incremental gains. Start scaling with frameworks.

The Framework Factory Guarantee

Try Framework Factory risk-free. If you don't extract at least one valuable framework from your existing expertise by the end of the course, just email me for a full refund. No questions asked.

I'm confident because the frameworks are already there. We're just making them visible.

[Get Early-Bird Access for $147 - Save $50 Until July 4th]

The course goes live July 7th. All details will be emailed to you.

If you're not happy with this purchase you'll be fully refunded -— No questions asked!

100% Results Guaranteed
Get Early-Bird Access for $147 - Save $50 Until July 4th


P.S. Still wondering if you have frameworks worth extracting? Here's a simple test: Have you ever solved similar problems more than 3 times? Do clients trust your judgment even when they don't understand your reasoning? Do you have a way of doing things that just works? That's unconscious competence. That's where million-dollar frameworks hide.

P.P.S. Ray Kroc was 52 and in debt when he finally saw his framework. Sam Walton was getting crushed by competitors when he documented his. The frameworks were always there. The only question is: How much longer will you grind before you extract yours? Early-bird pricing saves you $50 - but only until July 4th.